Retailing eFusjon... is it just another "matter of perspective"?

I'm currently putting together a blog on some of the strategies I am experimenting with as it pertains to retailing eFusjon energy drinks. It's probably going to be a little while before I publish my strategies because I don't feel right about sharing them if I am not yet sure of their success or failure. I have only recently turned my focus onto the retail aspect of my eFusjon business. I believe that the retail aspect is something that has been to a large extent ignored or written off as not as important or profitable as introducing new members to the club.  To me that sounds like (and I really hate using this word) an "opportunity" waiting to be discovered!

I should mention that I have approached the retailing of eFusjon with the same "matter of perspective" attitude I wrote about in a previous blog.  Although retailing eFusjon for a profit should be a primary goal there are a host of other benefits that come from the retail effort including product branding and the chance for a large amount of people to actually try the drinks.

There is a lot to say about people actually getting a chance to try a product and deciding for themselves if they like it. To illustrate what I mean I'm going to refer to the quick story about the bringing to market of 3M's Post-it®. I hope that it helps you to not forget to look at the big picture. Don't worry, as I mentioned earlier the intent is to retail eFusjon for a profit and I am more than positive there is a way to do that very successfully but for now I think there is a great lesson in this story. In the story the words Post-It and eFusjon could almost be interchangeable...

The Post-it® has become a standard office feature around the world as well as a subculture to artists. Everywhere you go you will find Post-its® that come in all shapes sizes and colors.  The Post-it®. earns 3M Millions annually. It's hard to believe that in the beginning, 3M's revolutionary invention was almost thrown into the waste basket.  Although the story behind the creation of the product itself is one of "by accident" I am only going to discuss the near "accidental' way that 3M's marketers finally determined they had a success on their hands and ultimately a product you will more than likely find in any office around the globe, the Post-it®.


The Post-it® failed in it's initial 4 test markets.  Customers could not see the benefit of paying extra for a small colorful notepad. Sales of the product in these test markets were far less than hopefully anticipated and the executives at 3M were now uncertain of their products marketability.  It wasn't until they took a closer look at their sales data that they discovered one particular store which had actually SOLD OUT of all it's pads.  Eager to discover why this particular store was so successful the top executives called the store owner to inquire. The executives soon discovered that this particular store owner had offered "FREE" samples of the pads for people to try.  Almost everyone that had a chance to "TRY" the new product were more than happy to turn around and purchase the product.

A redirected marketing strategy saw 3M sales representatives making house calls to distribute free pads and perform free demos in banks and malls, which eventually ingrained the concept of the product into the consumers’ minds.  The rest is history.

I Hate Network Marketing!

I first want to begin by stating that I really like the eFusjon Energy Club! I like it so much that it's safe to say I might be a little fanatical at this point. Just ask my family. I like the drinks. I really do. I think they taste great and that's reason enough for me to drink them all the time. Add in the fact that they're much better for you than your average cup of coffee (a habit that I wanted to give up)... and I'm good. I like all the interesting people I have met along the way since becoming a member of the e Club. It's nice to have a connection with people who share a common desire. Perhaps what I like most about the Club is the marketing aspect of My eFusjon Business. I like how the way I choose to share and market both the products and the business is ultimately MY CHOICE. It is of course, My eFusjon Business. Since being in eFusjon I've discovered my passion for marketing and more specifically - marketing in the time of the "e" COMMERCE era. I like the study of human nature and discovering what are people's HOT BUTTONS. I think it's safe to say being a part of the eFusjon energy Club has been rewarding in many more ways than just a way to make money. It's been rewarding in ways I never imagined and it's simply something I'm extremely passionate about.

That being said I want to be clear about something...

I DON'T LIKE NETWORK MARKETING!

Yep, just in case you didn't hear me the first time...

I HATE NETWORK MARKETING. OK, perhaps I should rephrase that last comment...

I REALLY HATE NETWORK MARKETING!

And to be honest with you... I don't think too many other people like it either!

At Team Executive USA (which is the official name of MY eFusjon business) the new motto is...

"eFusjon for the rest of us"

because...

"We DON'T DO traditional network marketing!"

I cringe when ever I hear phrases like "Once In A Life Time Opportunity", "Ground Floor", "Pre Launch" or "Get Your Spot Now!" How about "give me a break!"

I'm not too comfortable bringing strangers into my house so that I can show them a Power Point presentation! I have dogs!

Why should I have to write down a list of a hundred of my friends and family members? I have over a thousand friends of facebook?

You get the idea.

I don't like how "typical network marketers" like to over complicate things and take themselves way too seriously. I don't think any of it is necessary! It's especially not necessary with eFusjon.

With eFusjon it's simple... you either in the club or your not. Lately there's been all this talk about how eFusjon's compensation plan is the only compensation plan that can be fully explained in under three minutes. Well how about I explain it in two quick sentences. "You make money by bringing people into the club. The more you and your friends bring other friends into the club the more money you and your friends make!" You either get it or you don't.... next!

I believe that true network marketing in the era of "e" commerce means not having to do all those things no one feels comfortable doing anyway. Wouldn't it be cool if all you had to do to make money with eFusjon is connect with people on Facebook? I DO! I don't want to have to attend some kind of networking seminar wearing a sticker with my name written on it! I've got Facebook damn it!

Here is a list of a few of my Team's DO's and DON'Ts...

We DON'T want you to make a list of your friends so that you can bother them,

but We DO like you to MAKE NEW FRIENDS!

We DON'T want you to get on a "three-way" conference call,

but We DO like to POST SOMETHING ON YOUR WALL!

We DON'T want to be your rah rah cheerleader,

but We Do want to GIVE YOU PROPS!

We DON'T want you to talk to strangers,

But We DO like you to TALK TO NEW FRIENDS!

And MOST IMPORTANTLY we DON'T want to have to convince you of anything,

But We DO want you to DECIDE FOR YOURSELF!

From hear on out your not going to get too much of the "hey you should get into eFusjon because it's the best thing ever.. no really". That's been replaced by "hey check out this person look at what they like to do". I'm officially turning my Facebook Disk Jockey voice OFF. From here on out it's going to be about just keeping it simple and real . If you want to learn more about eFusjon just ask.

At Team Executive USA, our goal is to grow the largest community of eFusjon distributors in the world who in turn generate the largest amount of earnings for all its members!

We welcome you to be a part of it.

It's eFusjon "For The Rest of US"!