Retailing eFusjon... is it just another "matter of perspective"?

I'm currently putting together a blog on some of the strategies I am experimenting with as it pertains to retailing eFusjon energy drinks. It's probably going to be a little while before I publish my strategies because I don't feel right about sharing them if I am not yet sure of their success or failure. I have only recently turned my focus onto the retail aspect of my eFusjon business. I believe that the retail aspect is something that has been to a large extent ignored or written off as not as important or profitable as introducing new members to the club.  To me that sounds like (and I really hate using this word) an "opportunity" waiting to be discovered!

I should mention that I have approached the retailing of eFusjon with the same "matter of perspective" attitude I wrote about in a previous blog.  Although retailing eFusjon for a profit should be a primary goal there are a host of other benefits that come from the retail effort including product branding and the chance for a large amount of people to actually try the drinks.

There is a lot to say about people actually getting a chance to try a product and deciding for themselves if they like it. To illustrate what I mean I'm going to refer to the quick story about the bringing to market of 3M's Post-it®. I hope that it helps you to not forget to look at the big picture. Don't worry, as I mentioned earlier the intent is to retail eFusjon for a profit and I am more than positive there is a way to do that very successfully but for now I think there is a great lesson in this story. In the story the words Post-It and eFusjon could almost be interchangeable...

The Post-it® has become a standard office feature around the world as well as a subculture to artists. Everywhere you go you will find Post-its® that come in all shapes sizes and colors.  The Post-it®. earns 3M Millions annually. It's hard to believe that in the beginning, 3M's revolutionary invention was almost thrown into the waste basket.  Although the story behind the creation of the product itself is one of "by accident" I am only going to discuss the near "accidental' way that 3M's marketers finally determined they had a success on their hands and ultimately a product you will more than likely find in any office around the globe, the Post-it®.


The Post-it® failed in it's initial 4 test markets.  Customers could not see the benefit of paying extra for a small colorful notepad. Sales of the product in these test markets were far less than hopefully anticipated and the executives at 3M were now uncertain of their products marketability.  It wasn't until they took a closer look at their sales data that they discovered one particular store which had actually SOLD OUT of all it's pads.  Eager to discover why this particular store was so successful the top executives called the store owner to inquire. The executives soon discovered that this particular store owner had offered "FREE" samples of the pads for people to try.  Almost everyone that had a chance to "TRY" the new product were more than happy to turn around and purchase the product.

A redirected marketing strategy saw 3M sales representatives making house calls to distribute free pads and perform free demos in banks and malls, which eventually ingrained the concept of the product into the consumers’ minds.  The rest is history.

I Hate Network Marketing!

I first want to begin by stating that I really like the eFusjon Energy Club! I like it so much that it's safe to say I might be a little fanatical at this point. Just ask my family. I like the drinks. I really do. I think they taste great and that's reason enough for me to drink them all the time. Add in the fact that they're much better for you than your average cup of coffee (a habit that I wanted to give up)... and I'm good. I like all the interesting people I have met along the way since becoming a member of the e Club. It's nice to have a connection with people who share a common desire. Perhaps what I like most about the Club is the marketing aspect of My eFusjon Business. I like how the way I choose to share and market both the products and the business is ultimately MY CHOICE. It is of course, My eFusjon Business. Since being in eFusjon I've discovered my passion for marketing and more specifically - marketing in the time of the "e" COMMERCE era. I like the study of human nature and discovering what are people's HOT BUTTONS. I think it's safe to say being a part of the eFusjon energy Club has been rewarding in many more ways than just a way to make money. It's been rewarding in ways I never imagined and it's simply something I'm extremely passionate about.

That being said I want to be clear about something...

I DON'T LIKE NETWORK MARKETING!

Yep, just in case you didn't hear me the first time...

I HATE NETWORK MARKETING. OK, perhaps I should rephrase that last comment...

I REALLY HATE NETWORK MARKETING!

And to be honest with you... I don't think too many other people like it either!

At Team Executive USA (which is the official name of MY eFusjon business) the new motto is...

"eFusjon for the rest of us"

because...

"We DON'T DO traditional network marketing!"

I cringe when ever I hear phrases like "Once In A Life Time Opportunity", "Ground Floor", "Pre Launch" or "Get Your Spot Now!" How about "give me a break!"

I'm not too comfortable bringing strangers into my house so that I can show them a Power Point presentation! I have dogs!

Why should I have to write down a list of a hundred of my friends and family members? I have over a thousand friends of facebook?

You get the idea.

I don't like how "typical network marketers" like to over complicate things and take themselves way too seriously. I don't think any of it is necessary! It's especially not necessary with eFusjon.

With eFusjon it's simple... you either in the club or your not. Lately there's been all this talk about how eFusjon's compensation plan is the only compensation plan that can be fully explained in under three minutes. Well how about I explain it in two quick sentences. "You make money by bringing people into the club. The more you and your friends bring other friends into the club the more money you and your friends make!" You either get it or you don't.... next!

I believe that true network marketing in the era of "e" commerce means not having to do all those things no one feels comfortable doing anyway. Wouldn't it be cool if all you had to do to make money with eFusjon is connect with people on Facebook? I DO! I don't want to have to attend some kind of networking seminar wearing a sticker with my name written on it! I've got Facebook damn it!

Here is a list of a few of my Team's DO's and DON'Ts...

We DON'T want you to make a list of your friends so that you can bother them,

but We DO like you to MAKE NEW FRIENDS!

We DON'T want you to get on a "three-way" conference call,

but We DO like to POST SOMETHING ON YOUR WALL!

We DON'T want to be your rah rah cheerleader,

but We Do want to GIVE YOU PROPS!

We DON'T want you to talk to strangers,

But We DO like you to TALK TO NEW FRIENDS!

And MOST IMPORTANTLY we DON'T want to have to convince you of anything,

But We DO want you to DECIDE FOR YOURSELF!

From hear on out your not going to get too much of the "hey you should get into eFusjon because it's the best thing ever.. no really". That's been replaced by "hey check out this person look at what they like to do". I'm officially turning my Facebook Disk Jockey voice OFF. From here on out it's going to be about just keeping it simple and real . If you want to learn more about eFusjon just ask.

At Team Executive USA, our goal is to grow the largest community of eFusjon distributors in the world who in turn generate the largest amount of earnings for all its members!

We welcome you to be a part of it.

It's eFusjon "For The Rest of US"!

Our "How"

I recently shared with everyone my “WHY” regarding to “why” I am a member of the eFusjon Energy Club. Now I feel it’s just as important to share with everyone my “HOW”. “How” Team Executive USA and myself plan on becoming among the top earners in eFusjon. I’m referring to “how” Team Executive USA’s new business plan is going to explode the team’s growth and perhaps create a chain reaction that will undoubtedly impact not only eFusjon but also the entire MLM industry in a positive way.

Team Executive USA’s strategic plan differs considerably from how most have been approaching the eFusjon business. Up to now, the eFusjon business model has been based around the revolutionary and wonderful idea of “getting your 3” and then replicating this process. Many have had amazing success implementing this simple yet powerful business-building concept. Numerous tools have been created and provided to help everyone market and share the business to individuals and organizations. Some of these tools include unparalleled social network applications and games that help with branding the company. Other tools include automated lead capture generators that gather contact information from potential prospects. Numerous videos, PowerPoint presentations and countless bits of information have been circulated to help everyone build their business. All of these numerous tools and strategies are truly wonderful and have lead many to great success within eFusjon. That being said, Team Executive USA’s strategic plan clearly lays comparatively “outside the box”.

We wanted to offer individuals a business plan that would not only grow their business quickly but would help grow the entire Team as well! We knew we needed to offer any possible new member a plan that would give them the ability to invest into the Team Executive USA – eFusjon business while always maintaining a positive cash flow? In other words, we wanted to offer a solution that gives the individual the ability to always be in the black as apposed to ever being in the red! This meant that an individual would have to reach the level of Executive, the “break even” point, and earn a substantial return on investment within their VERY FIRST MONTH of being in the club! If we could come up with a business plan that could offer these milestones within their first month there would simply be no reason for anyone to not want to join our club!

We ultimately found the answer right under our noses. By utilizing (in a new way) and capitalizing on ALL of the eFusjon Energy Club’s upfront Bonus incentives and the monthly residual compensation plan already in place, we created a business plan that delivers on everything we wanted to offer a new club member!

The key to the entire plan is ironically not the plan itself but in the ability to identify the type of person who, once presented with the plan, can clearly see how they will be successful with it. I owe a great deal of gratitude to a gentleman in my up-line for teaching me a simple way for determining who these types of people are. He asked that I rate myself a seven on a scale of 1 to 10. I was a seven he explained, because I had the ability to recognize a great business opportunity, believed I could execute the plan and was willing to invest the time and effort to do so. Then he explained you simply should not present the plan to anyone unless you can rate that person as a seven, eight, nine or ten on that very same scale. Anytime spent trying to convince someone they should invest into the business after you have already shared the plan with them is simply time wasted. In other words, the plan speaks for itself. The key to the plan is to find successful, business minded individuals with track records of being able to recognize a solid business plan and who immediately capitalize on it once they do.

At Team Executive USA we feel that our strategic business plan is the icing on the cake to the wonderful eFusjon business opportunity. There is a seemingly endless list of reasons why the eFusjon Energy Club is undoubtedly a business that many around the world should take the time to find out more about. It all begins with the amazing healthy beverages that you gain access to through the club. This of course is followed by the numerous ways the company compensates you for sharing the business to others and the numerous innovative tools provided to help you achieve success. Lets not forget the priceless friendships you build with other club members along the way. Finally, when you add Team Executive USA’s “HOW” strategic business plan on top of it all… to those who have the eye for success, it becomes an unquestionable business to get into.

Note: We are currently in the production mode of putting together the spreadsheets and graphics that will clearly explain the actual details of the team’s strategic business plan. We our confidant that future testimonials from team members who find success with the plan will only serve to further promote Team Executive USA and the entire eFusjon community.

This Isn't Amway... This is The eFusjon Energy Club!

When it was first suggested to my fiance' and I that we might want to take a look at a "new" "business opportunity" we both immediately said "NO THANK YOU!" Right away we both conjured up our negative ideas of what getting involved with anything that had to do with the term "Network Marketing" meant. The idea of being in a business where we would have to endlessly approach strangers off the street with yet another "business opportunity" was simply not appealing to us. The idea that we would have to constantly attend long boring rah rah meetings where someone with at laser pointer pointed at charts and graphs on a wall was not our idea of a "good time". Although neither one of us really new much about the network marketing industry first hand, we had both had heard so much disinformation that we had decided it would be best to ignore the idea altogether.

Luckily, the person who wanted to introduce us to the business was a bit persistent. All they asked that we do was to just take a moment to watch a quick video. After realizing that we sometimes spend hours watching "cats playing the piano" on Youtube, we decided that it wouldn't hurt to watch.

To our surprise, the short video explained the entire "business opportunity" in just a few minutes. The business concept was so easy to understand that there wasn't any real further explanation necessary. It's so simple that I can explain in just a few sentences....

eFusjon Business explained....

• Product = Healthy Alternative "Energy Drinks & Energy Shots" made of all natural "Super Fruit" ingredients that combine the $9 billion Dollar Energy Drink Industry with the Trillion Dollar Health Wellness Industry. Tastes great!
  
• Business = It's a Club! Have Fun! Invite your friends and like minded people you meet to join you in the fun of being a member of the eFusjon Energy Club!
  
• Membership = One-time fee of $30
• Qualify = Qualify to be placed into the business matrix by creating $120 monthly Sales Volume. Introduce 3 new members into the club that do the same.
• Compensation = Earn an income by receiving up-front membership bonuses and a monthly residual income from the members you have introduced into the club and the members they have introduced into the club and so on. In addition, earn income from the "Copy Written" "Community Overlap" where you benefit from the memberships of other club members. Earn income from additional business incentives and programs.
• Guarantee = eFusjon stands behind their products as well as your satisfaction as a consumer. If you are not completely satisfied, you may return your efusjon products within 30 days of the purchase date for a 100 % refund.
• Added Bonus = You own your own business for yourself but not by yourself. You can take advantage of the many tax breaks that go along with owning your own business. The support you receive from corporate and the rest of the eFusjon Team is second to none.

Our first reaction was the realization that this "business opportunity" wasn't anything like what we imagined! Club?! Have fun?! Now that we know how to do! Our personal business plan became simple. Your either in the club or your not. We just simply decided to make OUR club the club everyone wants to be a part of. We want OUR club to be known for having successful yet "don't take themselves too seriously" members who are all about success, having fun and who enjoy meeting new friends. We're just waiting for that couple who meet for the first time at one of our parties and then decide to get married. Boy is that going to be an eFusjon party to remember!

I just wanted to share this story with you to get you to just be a little more opened minded about this eFusjon Energy Club your hearing so much about these days. Try to put aside what you "think" it's about and find out for yourself! Don't wait! Now's the time to join the club! This PARTY is getting ready to go around the world! eFusjon just launched in Canada and is gearing up to launch around the Globe including the UK, Austrailia, Hong Kong, The Caribbean and South American Countries! There has never been a better time to become a member than today! Oh, I almost forgot to mention the Cruise we're having this summer!

So keep this in mind....This isn't Amway... This is the eFusjon Energy Club!

Are you a Club member yet? Why not?

Regular or Unleaded?

There's an obvious reason why owners of exotic cars choose to fill up their tanks with only the highest quality of premium lead-free fuels. They want their high performance engines to run at the highest peak performance possible while maintaining the life of their expensive automotive investments.

They understand that by using cheaper, lesser quality fuels, their engines will run less efficiently. They also know that over time, "regular" fuels will leave unwanted deposits in their engines resulting in corrosion and ultimately mechanical issues.

To these highly successful automobile owners, the premium cost of the better choice of fuel is a small price to pay for keeping their investments performing at their optimum best for years to come.

The same can be said about successful people who know the importance of what kind of fuel they poor into their body. Cheap, "regular" energy drinks act as only short lived stimulants and are filled with synthetic chemicals that over time leave unwanted deposits in your body. In some cases, they have been know to thicken your blood. After their initial stimulation these types of "energy drinks" ultimately leave your body sluggish while leaving your body with unwanted impurities.

Fortunately, as with the same choice we have at the gas pump we have a choice with what grade of "Energy Drink" we poor into our body. eFusjon Energy Drinks & Energy Shots are among the "PREMIUM" fuels of choice for your body. eFusjon energy delivers "Clean Burning" fuel & energy into your bodies' system. The all natural "Super Food" ingredients deliver optimum performance for your entire body. There's a reason why eFusjon Energy Drinks cost a little more than "regular" energy drinks. Premium fuel always does.

So the question is simple. Which do you prefer to poor into your body, Regular or Unleaded?

It's all a matter of your perspective.

I want to take the time today to share with you a change of perspective I recently shared with someone that made them look at things a lot differently and I believe will have you taking a much closer look at the eFusjon Energy Club.

I first want you to ask yourself a simple question. Do you realize how much money you spend on drinking beverages everyday and how much you spent just today?

This includes your morning cup of coffee or juice, your tea at tea time, your soda at lunchtime, your water throughout the day, your energy drink before your workout & your protein shake afterword, your beers or cocktails at happy hour and your glass of milk before bedtime. I want you to include everything in the form of something you drank today and add up how much it cost you. Chances are you spent more than you realized. In fact, when it comes to the cost of what we consume as beverages most people take for granted what they actually spend on a daily or weekly basis. When you consider that these days a cup of coffee can cost a few bucks (not including tip) and a few bottles of water a day can cost even more, you start to realize that the cost of our daily consumption of beverages really adds up! That doesn't even include how much you poor down the sink and I won't even mention the cost for those of you who have children to consider.

Like I said, I was recently having a conversation with someone who is considering joining the eFusjon Energy Club. The first thing I ever tell anyone about eFusjon is what it takes to be a part of the "business side" of the company. By that I mean what it ultimately takes to be a part of the compensation plan. For those of you who don't know, it's as follows...

• You pay a "one-time-only" fee of $30 to become a member of the club.
• In order to be a part of the compensation plan you generate $120 (4 cases=48 cans) worth of sales volume each month.
• Tax+shipping on the $120 worth of sales volume = approximately $46
  

So what does it take to be" in business for yourself but not by yourself" with the eFusjon Energy Club? It's roughly $166 a month!

Yes, that's right, $166 a month I told the person. I could tell he was a little taken back when I told him the cost. His immediate response was "wow, $166 a month for an energy drink"? That's when I asked that he change his perspective. I went on to point out that if he were to divide $166 by 30 days in a month it comes to roughly only $5.50 a day!

So let's see, I told him... for just $5.50 a day you not only get to drink an amazing healthy beverage that includes all natural ingredients including some of today's super foods like the Acai berry, Quercetin, Mangosteen and Pashion fruit just to name a few, but you also have the opportunity to have your own business earning anywhere from a few hundred dollars a month to tens and even hundreds of thousands of dollars a month!

If you change your perspective you can easily begin to realize that your already spending a significant amount of money on what you drink every day and that by making a simple choice to replace $5.50 worth of what your already drinking with eFusjon energy drinks you can earn back much more than you spend... much more!


"Network Marketing creates more millionaires than any other industry!"

In regards to eFusjon, it's a simple business that just asks that you share an amazing drink and a simple compensation plan with people you know and people you meet. The way I like to share it is by asking people to just take a moment to change their perspective.

So when it comes to deciding whether or not to become a member of the eFusjon Energy Club I want you to ask yourself another question.

Why wouldn't you become a member of the Efusjon energy Club?

• Is it because you don't like drinking something that tastes great and above all is healthy for you?
• Is it because you don't need a few extra $100, $1000, or $10,000 dollars a month?
• Is it because you never recommend something you like to anyone else?
• Or is it because you rather spend $5.50 a day drinking something else that probably isn't all that healthy for you and doesn't help you earn money?

When it comes to success it often really IS just a matter of your perspective that makes all the difference. It's about how you choose to look at things. Chances are you probably don't realize how much you spend on what you drink every day. So when it comes to the eFusjon Energy Club isn't it time you try to change your perspective?

Salt Lake City eFusjon Revolution Notes

Salt Lake City eFusjon Revolution Notes - Bobby Kemp

Canada
The roll out into Canada took place at 8am Saturday, Jan. 30, 2010
Population of 33 Million

Ron Wade-International Consultant
15 years experience in 87 countries
Specializes in Micro-Financing and Micro-Franchising
At a recent Conference of the top 15 business colleges, stats showed that network marketing far exceeded success over traditional business.
There are 75 Networking Companies doing over $100M,
47 of those are from the US.
Japan is #2 with 13 companies over $100M
3rd place country only has 2 companies over $100M

Indonesia and Thailand are ranked #2 in consumption of energy drinks.

eWorlds went live!
As of Tues, Feb 2nd, after only 4 days, there are already over 1000 players and that # has doubled every day.
73 million people actively play Farmville. eWorlds is similar to Farmville but with a lot more action!

Action Pages/Lead Capture Page
David and Aaron Werner are the guys responsible for creating all the landing pages. The trend in website use has had a downward trend over the last 5 yrs, but the trend for landing pages has had an upward trend. Landing pages are growing in use and productivity as websites are declining. A landing page is essentially a contact gathering page. There have been many updates to our landing pages. Revisit and start using them as a tool to gather interest in your business. Email, Facebook, Linkedin and Myspace are only a few places to send your pages.
The 4 Key Principles to Internet Marketing are:
1- Draw attention
2- Create interest
3- Build desire
4- Take action-take away their fear.

Within a matter of seconds of someone opening your landing page and entering their info for more information, you will have a text sent to you telling you who opened the page along with their cell # and email. Our landing pages are linked to 130 social networks!

eVolume
Our Bulk order Program
eFusjon has a dedicated Team (eVolume) to help negotiate the account. Once you start to contact an account, you must email them at evolume@efusjon.com. # 541-306-6988. You are asked to email first. They will tell you if anyone else is already working that account and if the account qualifies to be in the program.
When the account has been negotiated and the payment made, you will receive a 15% commission on the product purchase. An additional 15% will be distributed through your matrix! This is not a one-time commission. You will be paid that 15% every time the order is placed! But you must have eFusjon’s approval before actually contacting the account.
As of today, the minimum order will be 1 pallet. That consists of 225 12 paks. It will have an English label, no barcodes and initially only be available in the US. Smaller orders are being looked at as well.

New Product
Our new Shots
The Shot market is up over 300% and is the future of energy drinks. Last year, 5 Hr Energy did $500M is sales.
Our Shot will use the Maqui Berry. The Maqui Berry is 10 times more potent in ORAC than the Acai! We will use a blend of Maqui, Acai, billberry, chokeberry, blueberry, pomegranate and a few others.
The USDA has given an RDA of ORAC, which is 5000/day. Americans typically get @ 1500 through fruits and vegetables. Our new 2 oz Shot has an ORAC of 6500! There will be two versions -one with 100 mg of caffeine and one without caffeine. So, you can have a true energy shot or just an antioxidant shot. The release is expected to be in a couple months.
We will have a Brunswick Stamp, which means it has been tested and guarantees that what we say is in it, actually does have it! We will have the Brunswick Stamp on ALL of our products.
We will eventually have a shot targeted at particular ailments!

eFusjon Earth/ Earth Elite
We will run a 2-month Beta phase.
Earth Elite is the Entrepreneurs social platform. All, not just efusjon distributors, can be a part of this social network. Elite will allow those, not even in eFusjon, to advertise their traditional businesses. So everyone will want to be a part of this platform. Earth Elite will be like Facebook, but with more up-to-date technology and usability. Also, after the beta phase, it will cost $14.95/month to belong. But, you will make $5/month for everyone you get to sign up. So you can invite all your FB, Linkedin, and myspace friends to join and make $5 for each one. With the simple power of 3 once again, your site will be free! Everyone, not just eFusjon distributors, can do the same and make a profit.

Do you see where eFusjon is going here? We want to have people from all over the world using Earth Elite (eFusjon Earth), and getting used to signing up 3 to use it as well. While on Earth Elite, they will see and eventually learn about the eFusjon Energy Club, without even realizing it. Efusjon is branding the Energy Club all around the world before we even get there! This is going to be a powerful tool in building our name and spreading awareness of the eFusjon Energy Club.

Energy Elite, which is on Earth Elite, is all about the product education.
In summation, eFusjon has created our own social networking platform that everyone, in and not in eFusjon, will want to join. In doing so, the Energy Club will spread all around the world and be ready to go when we hit that country. Also, it will brand us all over the US and help us all in our ability to get our 3!

In other news, the S3Global.com site will be available for all eFusjon distributors in a couple weeks. On this site, you will have presentations, training, call schedules and all info related to building your business. It is a ‘Distributor’ site and not a corporate site. All the info on S3Global will be done by and for distributors. There will be a DVD, flip charts and other tools to help, all of which will be on the site.

Those are the notes I took, but there is so much more that I just can’t convey in an email or even in person. There was just an atmosphere there that was electric. There was zero rah rah. Only facts and information to help us build eFusjon all around the world. Rob, Aaron, Keith and the whole eFusjon staff did a phenomenal job.

Closing out, we are no longer in a holding pattern. We are where we have envisioned from day 1. There is no more wait for this or wait for that. It’s here! Now it’s up to us all to go and build our businesses. We know now that no one is going to do it for us. But wait, what is it we have to do? Get 3 people! Period! Same as before, except now, we have the tools, training and technology to help. The comp plan is set in stone and will never change. No more wondering if something will change or be taken away.
My suggestion? Say very little to a lot of people. We will be doing training soon and it will also be on the site. Use the tools that have been developed and build a huge business. Your income is limited only to what you are willing to do.
I encourage each and every one of you to do this: Sponsor 1 person a month for the next 6 months. If you can do 3 a month, great! Even better! But sponsor someone new every month for the next 6 months and watch as your business explodes.

To your success,
Bobby Kemp

My "why"

The day Fidel Castro road into Havana was the day that my parents boarded a jet to come to America. They left everything behind including family and loved ones so they could offer their young children freedom and the opportunity to make the most of their lives. We finally settled in the small blue-collar town of Melbourne Florida. Our dad worked hard seven days a week to provide for our family while our mom took care of us at home. We never really had much growing up but my parents taught us how to appreciate all that we had. To be honest, we always thought we had it all. It wasn’t until I moved away from home that I started to realize how little we really did have growing up. It was then that I began to understand how much my dad had to sacrifice his spending time with us so that we could simply have food on the table. Although to this day I have vivid memories of my mother it often takes much effort to remember the times I spent with my dad. My “why” has a lot to do with both my parents. I often think about how hard it must have been to leave so much of their lives behind when they left their homeland. I think about how much I missed the influence of a dad who had to work such long hours. The following is just a short list of the reasons "why" I love this business.

I asked myself what it is I enjoy in life that would allow me earn a living. I realized that I love to inspire people. I love to help people realize they can achieve all they set out to do. When I came across the quote from Zig Ziglar “You can have everything in life you want, if you will just help other people get what they want." I knew my dream job would be leading and helping people reach their full potential.

I realized that I had become numb at my prior job. From the moment I woke up in the morning, the commute to work, the thoughtless “good morning” to the receptionist, the same work routine and constant looking up at the clock to see if it was lunchtime yet, the hurried lunch spent mostly in line at the drive through and the return to work only to sit and anticipate when it was time to go home - all took it’s toll on me and slowly turned me into a walking zombie. I realized I was caught in the trap of working for weeks anticipating the next “three day” holiday only to return on Monday to realize it would be a couple of more months until the next “three day” weekend. This business gives me the freedom to set my own hours with never a dull moment.

Network Marketing creates more millionaires than any other industry…period. Do I have to say more? This industry gives me the opportunity to acquire a level of wealth that my prior jobs could never begin to offer.

My daughter is my best friend. I really like hanging out with her. Some times we give each other bellyaches from laughing together so hard. We still have a secret handshake. She’s my go to the movies partner. The time I spend with my daughter is priceless. When ever I deposit a check into the bank I like to add in “priceless” to the bottom line for all the time I get to spend with my best friend.

I couldn’t have begun to inspire anyone if it weren’t for my fiancé who inspires me. Her amazing business skills and her “never take no for an answer”, “always ask for what you want” attitude is what has helped me believe in myself again. We enjoy setting and achieving our goals together. The reward for our hard work is the ability to experience things we always wanted to do.We plan on going to Italy for our honeymoon. I can’t wait.

I like the idea that I am creating a residual income. I like to pretend that I’m Donald Duck’s rich uncle wearing my top hat counting the gold coins stacked up on top of my desk. It’s a real nice feeling when you check your back office and notice that your monthly residual income just grew because of yours or someone else efforts. The pay it forward philosophy of this business is wonderful!

I love and enjoy the product that I help market. It really does energize me and keeps me alert throughout the day. It’s nice to know that I’m putting something good into my body. I really stand behind the product and on top of it all it really does taste great.

And Finally... Although both my parents have passed on, I try to make both of them proud every single day. I believe they would be happy to know I took advantage of their sacrifice to give me the freedom and chance to chase my dreams. To desire success in so many ways, I owe to those I help, my daughter, my future wife and above all my wonderful parents.

eFusjon - The Story of The Phoenix

On the eve of eFusjon’s re-launching in America and what also marks the beginning of the young companies global presence, I believe it is important and perhaps necessary to point out the similarities between the story of eFusjon and that of the mythical and legendary Story of The Phoenix.

The story of the phoenix is that of a mythical bird. Its name comes from the Greek word for "purple" because the phoenix is associated with fire and the sun. The phoenix symbolizes rebirth, resurrection, immortality, and the triumph over adversity.

The story tells of the phoenix that died in the fire of the funeral pyre, but arose from the ashes. “At the top of a palm tree a bird’s nest catches fire. It has been ignited by a spark struck from the hooves of celestial steeds drawing the chariot of Ra, the Egyptian sun god. Amid the flames a beautiful Arabian bird extends its golden neck and purple wings, but instead of flying off, it dances! Eventually, it is consumed by the fire and reduced to ashes…but this is not the end. Indeed, it is only the beginning-for a new bird is reborn from the ashes.” The Phoenix is symbolic of rebirth, hope, purity and faith.

In its first year of existence, eFusjon broke a number of MLM records and experienced explosive growth. The leaders of the eFsujon forged new revolutionary concepts for both marketing and compensation that would ultimately influence and change the MLM industry forever.

Along with eFusjon’s first year of success came much adversity and many hard lessons to be learned. Those who mattered the most – the distributors, voiced the need for eFusjon to make adjustments to its business model. Lured by what seemed to be a countless array of new “copycat” companies many decided to abandon eFusjon for the promise and idea that these other businesses new more of what they were doing. Fueled by negativity and the inherent ease to blame others for one’s lack of success many chose to spend their time and effort criticizing eFusjon. They chose to openly forecast their belief that eFusjon’s dream of prosperity would be reduced to ashes and with perhaps what most symbolized the downturn for eFusjon, the abrupt removal of eFusjon’s official Facebook Fan Page, many were openly smug with their belief that they were correct.

What promised to be an amazing first year beginning for a company that promised hope to many effected by the downturn in the economy, ultimately led many to doubt its ability to survive at all. Much like the story of the phoenix, eFusjon seemed to be consumed by fire and reduced to ashes.

But then something interesting began to happen…

Soon after the removal of the official eFusjon Facebook Fan Page countless other eFusjon Fan Pages have begun emerging. Distributors who chose to continue to believe in the integrity of eFusjon have begun to band together like never before. Positive communication between leaders and distributors has begun to grow and a seemingly inherent desire for all to “pay it forward” has begun to blossom. Enthusiasm for eFusjon and the future of the company is yet again flourishing. Although the voices of criticism and doubt have quieted, the excitement for what eFusjon is striving to achieve is getting louder not only in this country but also around the world.

Much like the story of the phoenix, eFusjon is arising from the flames. On 01-30-10 eFusjon will be releasing new products, new technologies, new marketing and a new rejuvenated belief that all things are possible when you believe and never give up faith. I invite you to come join us as we celebrate our phoenix and continue the story of eFusjon’s flight to success.

The Six Simple Principals of Viral Marketing

by Dr. Ralph F. Wilson, E-Commerce Consultant
Web Marketing Today, February 1, 2005. Originally published 2/1/2000
Easy Transfer Copy

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I admit it. The term "viral marketing" is offensive. Call yourself a Viral Marketer and people will take two steps back. I would. "Do they have a vaccine for that yet?" you wonder. A sinister thing, the simple virus is fraught with doom, not quite dead yet not fully alive, it exists in that nether genre somewhere between disaster movies and horror flicks.

But you have to admire the virus. He has a way of living in secrecy until he is so numerous that he wins by sheer weight of numbers. He piggybacks on other hosts and uses their resources to increase his tribe. And in the right environment, he grows exponentially. A virus doesn't even have to mate -- he just replicates, again and again with geometrically increasing power, doubling with each iteration:

0
000
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In a few short generations, a virus population can explode.

Viral Marketing Defined

What does a virus have to do with marketing? Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions.

Off the Internet, viral marketing has been referred to as "word-of-mouth," "creating a buzz," "leveraging the media," "network marketing." But on the Internet, for better or worse, it's called "viral marketing." While others smarter than I have attempted to rename it, to somehow domesticate and tame it, I won't try. The term "viral marketing" has stuck.

The Classic Hotmail.com Example

The classic example of viral marketing is Hotmail.com, one of the first free Web-based e-mail services. The strategy is simple:

1. Give away free e-mail addresses and services,
2. Attach a simple tag at the bottom of every free message sent out: "Get your private, free email at http://www.hotmail.com" and,
3. Then stand back while people e-mail to their own network of friends and associates,
4. Who see the message,
5. Sign up for their own free e-mail service, and then
6. Propel the message still wider to their own ever-increasing circles of friends and associates.

Like tiny waves spreading ever farther from a single pebble dropped into a pond, a carefully designed viral marketing strategy ripples outward extremely rapidly.

Elements of a Viral Marketing Strategy

Accept this fact. Some viral marketing strategies work better than others, and few work as well as the simple Hotmail.com strategy. But below are the six basic elements you hope to include in your strategy. A viral marketing strategy need not contain ALL these elements, but the more elements it embraces, the more powerful the results are likely to be. An effective viral marketing strategy:

1. Gives away products or services
2. Provides for effortless transfer to others
3. Scales easily from small to very large
4. Exploits common motivations and behaviors
5. Utilizes existing communication networks
6. Takes advantage of others' resources

Let's examine at each of these elements briefly.

1. Gives away valuable products or services

"Free" is the most powerful word in a marketer's vocabulary. Most viral marketing programs give away valuable products or services to attract attention. Free e-mail services, free information, free "cool" buttons, free software programs that perform powerful functions but not as much as you get in the "pro" version. Wilson's Second Law of Web Marketing is "The Law of Giving and Selling" (http://www.wilsonweb.com/wmta/basic-principles.htm). "Cheap" or "inexpensive" may generate a wave of interest, but "free" will usually do it much faster. Viral marketers practice delayed gratification. They may not profit today, or tomorrow, but if they can generate a groundswell of interest from something free, they know they will profit "soon and for the rest of their lives" (with apologies to "Casablanca"). Patience, my friends. Free attracts eyeballs. Eyeballs then see other desirable things that you are selling, and, presto! you earn money. Eyeballs bring valuable e-mail addresses, advertising revenue, and e-commerce sales opportunities. Give away something, sell something.

2. Provides for effortless transfer to others

Public health nurses offer sage advice at flu season: stay away from people who cough, wash your hands often, and don't touch your eyes, nose, or mouth. Viruses only spread when they're easy to transmit. The medium that carries your marketing message must be easy to transfer and replicate: e-mail, website, graphic, software download. Viral marketing works famously on the Internet because instant communication has become so easy and inexpensive. Digital format make copying simple. From a marketing standpoint, you must simplify your marketing message so it can be transmitted easily and without degradation. Short is better. The classic is: "Get your private, free email at http://www.hotmail.com." The message is compelling, compressed, and copied at the bottom of every free e-mail message.

3. Scales easily from small to very large

To spread like wildfire the transmission method must be rapidly scalable from small to very large. The weakness of the Hotmail model is that a free e-mail service requires its own mailservers to transmit the message. If the strategy is wildly successful, mailservers must be added very quickly or the rapid growth will bog down and die. If the virus multiplies only to kill the host before spreading, nothing is accomplished. So long as you have planned ahead of time how you can add mailservers rapidly you're okay. You must build in scalability to your viral model.

4. Exploits common motivations and behaviors

Clever viral marketing plans take advantage of common human motivations. What proliferated "Netscape Now" buttons in the early days of the Web? The desire to be cool. Greed drives people. So does the hunger to be popular, loved, and understood. The resulting urge to communicate produces millions of websites and billions of e-mail messages. Design a marketing strategy that builds on common motivations and behaviors for its transmission, and you have a winner.

5. Utilizes existing communication networks

Most people are social. Nerdy, basement-dwelling computer science grad students are the exception. Social scientists tell us that each person has a network of 8 to 12 people in their close network of friends, family, and associates. A person's broader network may consist of scores, hundreds, or thousands of people, depending upon her position in society. A waitress, for example, may communicate regularly with hundreds of customers in a given week. Network marketers have long understood the power of these human networks, both the strong, close networks as well as the weaker networked relationships. People on the Internet develop networks of relationships, too. They collect e-mail addresses and favorite website URLs. Affiliate programs exploit such networks, as do permission e-mail lists. Learn to place your message into existing communications between people, and you rapidly multiply its dispersion.

6. Takes advantage of others' resources

The most creative viral marketing plans use others' resources to get the word out. Affiliate programs, for example, place text or graphic links on others' websites. Authors who give away free articles, seek to position their articles on others' webpages. A news release can be picked up by hundreds of periodicals and form the basis of articles seen by hundreds of thousands of readers. Now someone else's newsprint or webpage is relaying your marketing message. Someone else's resources are depleted rather than your own.

Put into practice

Viral marketing is (fairly) easy to define, but very difficult to accomplish successfully. MarketingSherpa's How to Viral Market toolkit is the best book available on the nuts and bolts of developing a successful viral marketing campaign. Strongly recommended for serious marketers. Dr. Wilson's review Buy the book.

I grant permission for every reader to reproduce on your website the article you are now reading -- "The Six Simple Principles of Viral Marketing" (see http://www.wilsonweb.com/wmt5/viral-principles-clean.htm for an HTML version you can copy). But copy this article ONLY, without any alteration whatsoever. Include the copyright statement, too, please. If you have a marketing or small business website, it'll provide great content and help your visitors learn important strategies. (NOTE: I am giving permission to host on your website this article AND NO OTHERS. Reprinting or hosting my articles without express written permission is illegal, immoral, and a violation of my copyright.)

When I first offered this to my readers in February 2000, many took me up on it. Six months later a received a phone call:

"I want to speak to the King of Viral Marketing!"

"Well, I'm not the King," I demurred. "I wrote an article about viral marketing a few months ago, but that's all."

"I've searched all over the Internet about viral marketing," he said, "and your name keeps showing up. You must be the King!."

It worked! Even five years later this webpage is ranked #1 for "viral marketing."

To one degree or another, all successful viral marketing strategies use most of the six principles outlined above. In the next article in this series, "Viral Marketing Techniques the Typical Business Website Can Deploy Now" (http://www.wilsonweb.com/wmt5/viral-deploy.htm), we'll move from theory to practice. But first learn these six foundational principles of viral marketing. Master them and wealth will flow your direction.

"Copyright © 2000, 2005, Ralph F. Wilson, E-Mail Marketing and Online Marketing editor, Web Marketing Today. All rights reserved. Permission granted to reprint this article on your website without alteration if you include this copyright statement and leave the hyperlinks live and in place."

Success in eFusjon is as easy as making friends!

The following is my personal step-by-step guide to helping people get their 3!

Always remember the GOLDEN RULE! You can only get want you want, if you help enough other people get what they want - Zig-Ziglar.



Step #1 - First Things First!

• It is very important that you learn as much about eFusjon as you can! You need to familiarize yourself with the products, compensation plan and all of the eFusjon tools etc. Join the eFusjon Fan Page! Get to know and establish relationships with other members of the club. You can’t expect to convince people they should be a part of the business when you yourself don’t know much about the business. Approaching people about eFusjon before you have a solid understanding can only hurt your efforts.

• Do your best to PARTICIPATE as much as possible! This is the FUN part! Make a name for yourself with eFusjon! Get involved on the eFusjon Fan Page by commenting, welcoming new members & fans and showing a general interest in YOUR business. Sometimes all it takes is the simple clicking of the “LIKE” button. It is also very important that you help spread the word about eFusjon by simply getting the word out. By this I mean to simply “Suggest to Friends” the eFusjon Fan Page. The latest Facebook statistics indicate that the average person on Facebook has about 120 friends. It is important to understand that if you are a member of the eFusjon Fan Page, every time that eFusjon posts an announcement it gets sent to every Fan Page Members’ wall. This means that if there are approximately 5,000 members of the eFusjon Fan Page and each one of them averages 120 friends then we have the potential to market to 600,000 at any given time! (5,000 x 120 = 600,000). It’s simple! The more friends we invite and the more we all participate the more we can “viral” market eFusjon!

Step #2- Success with eFusjon is All About Relationships!

• In order to be successful with eFusjon you have to develop true, sincere and friendly relationships. Quite frankly, I think that it’s wonderful. Who couldn’t use a couple of extra new friends? To me making friends isn’t a bad way to do business.

If you don’t understand how important it is to develop relationships you will very quickly destroy your chances of winning over prospects, warm or cold. Most people who get into network marketing believe that the idea is to get as many people into their business as quickly as possible. They believe that it’s a business about getting anyone and everyone to join. With this mind set they begin to contact as many people as they can to tell them about their great opportunity. More often then not, they call their friends who they haven’t exactly kept in touch with in quite awhile. Usually a typical conversation with these friends goes something like this. “Hi John, how are the wife and kids? Great… I want to tell you about this great opportunity…” The overwhelming majority of people are very turned off by this. They realize that you didn’t bother to keep in touch with them until you came across a way you believe you could make money off of them. Personally, I believe their reaction is totally understandable.

There are two main reasons why true relationships with your prospects are so important.

• Reason #1 is that a true friendship/relationship is what makes a person much more receptive and open-minded to what you have to say. This is because of the simple reason that when you become a person's friend your friend will genuinely want to know more about you. They will only begin to show an interest in you and what you are doing when you have proven to be genuinely interested in them and what they are doing.

• Reason #2 is that if you expect that your new friends are eventually going to be a part of your business you’re going to need to have a real relationship in order to support them. In order for you to help them “get their three” your going to have to help teach, encourage and support all of their efforts for as long as they are in eFusjon. Enough said.

Step #3 – Find New Prospects (New Friends)

Here’s the 64 million-dollar question. Where do you find people who are interested in eFusjon? The funny thing is that there is a great source of eFusjon prospects and they've been right under your nose the entire time! Where you ask? THEY'RE ON THE eFUSJON FAN PAGE!!! That’s right! Here’s a hot news flash! The vast majority of the people who are fans of the eFusjon Fan Page AREN’T in eFusjon!!! These are people who joined the eFusjon fan page because they were interested enough to know a little bit more about what eFusjon is! How wonderful is that?!

Now before everyone starts running off to start sending friend requests there are some very important RULES that will all need to be followed to guarantee everyone’s success! If WE do not follow these rules we stand the chance of really tarnishing a great opportunity to grow the club not to mention ruin the chance of getting our new friends to be a part of the club!

Rule #1 = Refer to Step #1!
Go through the eFusjon Fan Page member’s list and ONLY choose whom you think you would want to work with in regards to eFusjon and more importantly whom you are going to want to develop a friendship with. There are a few factors that you’re going to want to consider when making your selection:

• First, make sure that they are not already in efusjon. A simple way to do this is to look and see if they have a eFusjon replicated site listed as well as look for any other sings that indicate that they are already in eFusjon.

• Second, make sure they do not represent another direct competitor. It is important to realize that there are a large number of direct competitors against eFusjon who have become members of the eFusjon Fan page in order to either keep track of eFusjon’s progress or to attempt to steal eFusjon members. (I will be writing a blog entitled “Wolves in Sheep’s Clothing” about this unfortunate phenomenon). These people are obvious to recognize because they usually are openly endorsing their other products. Go to their “info” section to find out.

• Third, choose people based on common interests. Remember that you are going to be developing friendships with these people. In other words, you’re going to want to make friends with people you have something in common with. It might be their geographical location, their political views or their expressed values.
  

How to go about establishing contact with your new eFusjon friends?
As I stated earlier, it is important that you establish true and genuine friendships/relationships. Initially, I highly recommend that you only mention eFusjon as being the way that you came across your new potential friend's profile.

For example you could introduce yourself by saying something like this;
“ Hi John, I came across your profile by way of the eFusjon Fan Page. I see that you’re really interested in fishing. I love to fish and I’m thinking about becoming a pro bass fisherman… what kind of fishing do you like most? Begin developing your relationship with your new friend. Try to find out as much as you can about the person. Really get to know them! That's what friends do.

Important Note: Do not try to become someones friend if you are not truly interested in getting to know that person. Remember that if a person rejects your friendship it's their prerogative. Accept it and move on.

I’m sure that many people will question if it is smart if hundreds of eFusjon club members start trying to become friends with people on Facebook. - People, there is a reason why it’s called networking! Facebook doesn’t have over 350 million members because everyone wants to keep to themselves! The more people who become acquainted with people who are in eFusjon will simply reflect the popularity of the club.

So when do you talk about eFusjon?
The time to talk about eFusjon and the only time you should talk about eFuson is when your new friend asks to know more about you. It’s that simple and this brings us to the fundamental concept behind my successful marketing of eFusjon. DON’T SELL IT, TELL IT! Don’t ever try to convince someone to be a part of the club. Simply share why you and so many others want to be a part of this great American Beverage Company.


Step #3 Lead the horse to the water or in this case the energy drink.

So what do you do if your new friend is receptive to learning more about eFusjon?

Simple, it is a club isn't it? Let them know you want them to be in the club too! Invite them to listen in on one of the master distributor conference calls. Introduce them to other club members. Be enthusiastic about why you’re happy and proud to be a member of the club. Let them know that you would love for them to be a part of the club too! Perhaps you can get some of the other eFusjon members to express to him or her the same!


It's called Network Marketing for a reason!
eFusjon is about to release some amazing and innovative tools to help us ALL get our three, and then some. With the introduction of E-Worlds we will have even more networking tools at our disposal! But I believe, regardless of the wonderful tools eFusjon continues to create and offer to all of us in the field, it is the friendships and relationships we cultivate that will ultimately be the driving force behind your success and the great success of our company.

I hope that you consider what I have shared with you and try to implement the simple yet powerful steps I've outlined. I know that if you start to seek and develop these relationships you will quickly make new friends and find your three.

Becoming a member of the Efusjon Energy Club has paid me back in many ways. Not only do I earn a great income but along the way I've made many great new friends and to me those friendships are priceless!

To your Health & Wealth!

Your a Network Marketer and Don't Even Realize It

In some respects most people are network marketers and they don’t even realize it. If you ever recommend a good movie to a friend you have essentially network marketed. Network marketing can also be referred to as "word of mouth advertising" and the movie industry has been relying on YOU to network market their movies (by means of “word of mouth advertising”) since the first black & white movie was ever shown in a theater. The only difference between the movie industry and other businesses that use network marketing is that unlike the movie industry these businesses pay YOU for helping them advertise and sell their products.

From a business sense network marketing also known as "direct marketing" makes total sense. In contrast Red Bull is an example of a company that uses conventional ways to market their products. It is estimated that Red Bull spent over 900 million dollars paying advertisers to market their products last year alone. This essentially means that any new business wishing to compete with Red Bull by following the same set of rules would have to come up with just about a billion dollars just to begin to play the game. The problem with "conventional" ways of marketing is that you really don't get your money's worth. For example, if Red bull pays $5,000 for a billboard along the side of the highway there isn't any real way of determining how many people who drove past the billboard actually purchased the drink because of it. There is no accurate way of determining the actual return on their advertising dollar investment. In contrast, with network marketing a business can rest assured that they are getting a 100% return on their advertising dollar. For example, if you purchase a product because I recommend it to you - the company's marketing has worked 100% and that's why they have no problem paying me for it. It's a win win situation and one that allows new business who have great products to compete.

With the advent of the Internet and social "networks" and the access to hundreds of millions of people online, "word of mouth advertising" has taken on a whole new meaning. Everyday millions of people suggest their likes (and sometimes dislikes) about products and services. Who better to consider a product from then from the suggestion of someone you know? A single comment from a trusted friend can send hundreds of people to the store to purchase that product. The opportunity for people to earn a great income is doing this is very obvious!

I encourage you to consider network marketing and what the possibilities are when you simply choose to recommend a product you like to your friends. I've chosen eFusjon Energy Drinks for a number of reasons but mostly because I love the product - It's a healthier alternative to energy drinks and it tastes great! Go ahead, find something you love and tell others about it. You just might find it pays to give your opinion.

By the way, if you haven’t gone to the theater to watch Avatar, go see it. It’s an amazing movie! I hear it’s already earned over a billion dollars in the box office. – Hmm… I wonder why.