eFusjon - The Story of The Phoenix

On the eve of eFusjon’s re-launching in America and what also marks the beginning of the young companies global presence, I believe it is important and perhaps necessary to point out the similarities between the story of eFusjon and that of the mythical and legendary Story of The Phoenix.

The story of the phoenix is that of a mythical bird. Its name comes from the Greek word for "purple" because the phoenix is associated with fire and the sun. The phoenix symbolizes rebirth, resurrection, immortality, and the triumph over adversity.

The story tells of the phoenix that died in the fire of the funeral pyre, but arose from the ashes. “At the top of a palm tree a bird’s nest catches fire. It has been ignited by a spark struck from the hooves of celestial steeds drawing the chariot of Ra, the Egyptian sun god. Amid the flames a beautiful Arabian bird extends its golden neck and purple wings, but instead of flying off, it dances! Eventually, it is consumed by the fire and reduced to ashes…but this is not the end. Indeed, it is only the beginning-for a new bird is reborn from the ashes.” The Phoenix is symbolic of rebirth, hope, purity and faith.

In its first year of existence, eFusjon broke a number of MLM records and experienced explosive growth. The leaders of the eFsujon forged new revolutionary concepts for both marketing and compensation that would ultimately influence and change the MLM industry forever.

Along with eFusjon’s first year of success came much adversity and many hard lessons to be learned. Those who mattered the most – the distributors, voiced the need for eFusjon to make adjustments to its business model. Lured by what seemed to be a countless array of new “copycat” companies many decided to abandon eFusjon for the promise and idea that these other businesses new more of what they were doing. Fueled by negativity and the inherent ease to blame others for one’s lack of success many chose to spend their time and effort criticizing eFusjon. They chose to openly forecast their belief that eFusjon’s dream of prosperity would be reduced to ashes and with perhaps what most symbolized the downturn for eFusjon, the abrupt removal of eFusjon’s official Facebook Fan Page, many were openly smug with their belief that they were correct.

What promised to be an amazing first year beginning for a company that promised hope to many effected by the downturn in the economy, ultimately led many to doubt its ability to survive at all. Much like the story of the phoenix, eFusjon seemed to be consumed by fire and reduced to ashes.

But then something interesting began to happen…

Soon after the removal of the official eFusjon Facebook Fan Page countless other eFusjon Fan Pages have begun emerging. Distributors who chose to continue to believe in the integrity of eFusjon have begun to band together like never before. Positive communication between leaders and distributors has begun to grow and a seemingly inherent desire for all to “pay it forward” has begun to blossom. Enthusiasm for eFusjon and the future of the company is yet again flourishing. Although the voices of criticism and doubt have quieted, the excitement for what eFusjon is striving to achieve is getting louder not only in this country but also around the world.

Much like the story of the phoenix, eFusjon is arising from the flames. On 01-30-10 eFusjon will be releasing new products, new technologies, new marketing and a new rejuvenated belief that all things are possible when you believe and never give up faith. I invite you to come join us as we celebrate our phoenix and continue the story of eFusjon’s flight to success.