My "why"

The day Fidel Castro road into Havana was the day that my parents boarded a jet to come to America. They left everything behind including family and loved ones so they could offer their young children freedom and the opportunity to make the most of their lives. We finally settled in the small blue-collar town of Melbourne Florida. Our dad worked hard seven days a week to provide for our family while our mom took care of us at home. We never really had much growing up but my parents taught us how to appreciate all that we had. To be honest, we always thought we had it all. It wasn’t until I moved away from home that I started to realize how little we really did have growing up. It was then that I began to understand how much my dad had to sacrifice his spending time with us so that we could simply have food on the table. Although to this day I have vivid memories of my mother it often takes much effort to remember the times I spent with my dad. My “why” has a lot to do with both my parents. I often think about how hard it must have been to leave so much of their lives behind when they left their homeland. I think about how much I missed the influence of a dad who had to work such long hours. The following is just a short list of the reasons "why" I love this business.

I asked myself what it is I enjoy in life that would allow me earn a living. I realized that I love to inspire people. I love to help people realize they can achieve all they set out to do. When I came across the quote from Zig Ziglar “You can have everything in life you want, if you will just help other people get what they want." I knew my dream job would be leading and helping people reach their full potential.

I realized that I had become numb at my prior job. From the moment I woke up in the morning, the commute to work, the thoughtless “good morning” to the receptionist, the same work routine and constant looking up at the clock to see if it was lunchtime yet, the hurried lunch spent mostly in line at the drive through and the return to work only to sit and anticipate when it was time to go home - all took it’s toll on me and slowly turned me into a walking zombie. I realized I was caught in the trap of working for weeks anticipating the next “three day” holiday only to return on Monday to realize it would be a couple of more months until the next “three day” weekend. This business gives me the freedom to set my own hours with never a dull moment.

Network Marketing creates more millionaires than any other industry…period. Do I have to say more? This industry gives me the opportunity to acquire a level of wealth that my prior jobs could never begin to offer.

My daughter is my best friend. I really like hanging out with her. Some times we give each other bellyaches from laughing together so hard. We still have a secret handshake. She’s my go to the movies partner. The time I spend with my daughter is priceless. When ever I deposit a check into the bank I like to add in “priceless” to the bottom line for all the time I get to spend with my best friend.

I couldn’t have begun to inspire anyone if it weren’t for my fiancé who inspires me. Her amazing business skills and her “never take no for an answer”, “always ask for what you want” attitude is what has helped me believe in myself again. We enjoy setting and achieving our goals together. The reward for our hard work is the ability to experience things we always wanted to do.We plan on going to Italy for our honeymoon. I can’t wait.

I like the idea that I am creating a residual income. I like to pretend that I’m Donald Duck’s rich uncle wearing my top hat counting the gold coins stacked up on top of my desk. It’s a real nice feeling when you check your back office and notice that your monthly residual income just grew because of yours or someone else efforts. The pay it forward philosophy of this business is wonderful!

I love and enjoy the product that I help market. It really does energize me and keeps me alert throughout the day. It’s nice to know that I’m putting something good into my body. I really stand behind the product and on top of it all it really does taste great.

And Finally... Although both my parents have passed on, I try to make both of them proud every single day. I believe they would be happy to know I took advantage of their sacrifice to give me the freedom and chance to chase my dreams. To desire success in so many ways, I owe to those I help, my daughter, my future wife and above all my wonderful parents.

eFusjon - The Story of The Phoenix

On the eve of eFusjon’s re-launching in America and what also marks the beginning of the young companies global presence, I believe it is important and perhaps necessary to point out the similarities between the story of eFusjon and that of the mythical and legendary Story of The Phoenix.

The story of the phoenix is that of a mythical bird. Its name comes from the Greek word for "purple" because the phoenix is associated with fire and the sun. The phoenix symbolizes rebirth, resurrection, immortality, and the triumph over adversity.

The story tells of the phoenix that died in the fire of the funeral pyre, but arose from the ashes. “At the top of a palm tree a bird’s nest catches fire. It has been ignited by a spark struck from the hooves of celestial steeds drawing the chariot of Ra, the Egyptian sun god. Amid the flames a beautiful Arabian bird extends its golden neck and purple wings, but instead of flying off, it dances! Eventually, it is consumed by the fire and reduced to ashes…but this is not the end. Indeed, it is only the beginning-for a new bird is reborn from the ashes.” The Phoenix is symbolic of rebirth, hope, purity and faith.

In its first year of existence, eFusjon broke a number of MLM records and experienced explosive growth. The leaders of the eFsujon forged new revolutionary concepts for both marketing and compensation that would ultimately influence and change the MLM industry forever.

Along with eFusjon’s first year of success came much adversity and many hard lessons to be learned. Those who mattered the most – the distributors, voiced the need for eFusjon to make adjustments to its business model. Lured by what seemed to be a countless array of new “copycat” companies many decided to abandon eFusjon for the promise and idea that these other businesses new more of what they were doing. Fueled by negativity and the inherent ease to blame others for one’s lack of success many chose to spend their time and effort criticizing eFusjon. They chose to openly forecast their belief that eFusjon’s dream of prosperity would be reduced to ashes and with perhaps what most symbolized the downturn for eFusjon, the abrupt removal of eFusjon’s official Facebook Fan Page, many were openly smug with their belief that they were correct.

What promised to be an amazing first year beginning for a company that promised hope to many effected by the downturn in the economy, ultimately led many to doubt its ability to survive at all. Much like the story of the phoenix, eFusjon seemed to be consumed by fire and reduced to ashes.

But then something interesting began to happen…

Soon after the removal of the official eFusjon Facebook Fan Page countless other eFusjon Fan Pages have begun emerging. Distributors who chose to continue to believe in the integrity of eFusjon have begun to band together like never before. Positive communication between leaders and distributors has begun to grow and a seemingly inherent desire for all to “pay it forward” has begun to blossom. Enthusiasm for eFusjon and the future of the company is yet again flourishing. Although the voices of criticism and doubt have quieted, the excitement for what eFusjon is striving to achieve is getting louder not only in this country but also around the world.

Much like the story of the phoenix, eFusjon is arising from the flames. On 01-30-10 eFusjon will be releasing new products, new technologies, new marketing and a new rejuvenated belief that all things are possible when you believe and never give up faith. I invite you to come join us as we celebrate our phoenix and continue the story of eFusjon’s flight to success.

The Six Simple Principals of Viral Marketing

by Dr. Ralph F. Wilson, E-Commerce Consultant
Web Marketing Today, February 1, 2005. Originally published 2/1/2000
Easy Transfer Copy

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I admit it. The term "viral marketing" is offensive. Call yourself a Viral Marketer and people will take two steps back. I would. "Do they have a vaccine for that yet?" you wonder. A sinister thing, the simple virus is fraught with doom, not quite dead yet not fully alive, it exists in that nether genre somewhere between disaster movies and horror flicks.

But you have to admire the virus. He has a way of living in secrecy until he is so numerous that he wins by sheer weight of numbers. He piggybacks on other hosts and uses their resources to increase his tribe. And in the right environment, he grows exponentially. A virus doesn't even have to mate -- he just replicates, again and again with geometrically increasing power, doubling with each iteration:

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In a few short generations, a virus population can explode.

Viral Marketing Defined

What does a virus have to do with marketing? Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions.

Off the Internet, viral marketing has been referred to as "word-of-mouth," "creating a buzz," "leveraging the media," "network marketing." But on the Internet, for better or worse, it's called "viral marketing." While others smarter than I have attempted to rename it, to somehow domesticate and tame it, I won't try. The term "viral marketing" has stuck.

The Classic Hotmail.com Example

The classic example of viral marketing is Hotmail.com, one of the first free Web-based e-mail services. The strategy is simple:

1. Give away free e-mail addresses and services,
2. Attach a simple tag at the bottom of every free message sent out: "Get your private, free email at http://www.hotmail.com" and,
3. Then stand back while people e-mail to their own network of friends and associates,
4. Who see the message,
5. Sign up for their own free e-mail service, and then
6. Propel the message still wider to their own ever-increasing circles of friends and associates.

Like tiny waves spreading ever farther from a single pebble dropped into a pond, a carefully designed viral marketing strategy ripples outward extremely rapidly.

Elements of a Viral Marketing Strategy

Accept this fact. Some viral marketing strategies work better than others, and few work as well as the simple Hotmail.com strategy. But below are the six basic elements you hope to include in your strategy. A viral marketing strategy need not contain ALL these elements, but the more elements it embraces, the more powerful the results are likely to be. An effective viral marketing strategy:

1. Gives away products or services
2. Provides for effortless transfer to others
3. Scales easily from small to very large
4. Exploits common motivations and behaviors
5. Utilizes existing communication networks
6. Takes advantage of others' resources

Let's examine at each of these elements briefly.

1. Gives away valuable products or services

"Free" is the most powerful word in a marketer's vocabulary. Most viral marketing programs give away valuable products or services to attract attention. Free e-mail services, free information, free "cool" buttons, free software programs that perform powerful functions but not as much as you get in the "pro" version. Wilson's Second Law of Web Marketing is "The Law of Giving and Selling" (http://www.wilsonweb.com/wmta/basic-principles.htm). "Cheap" or "inexpensive" may generate a wave of interest, but "free" will usually do it much faster. Viral marketers practice delayed gratification. They may not profit today, or tomorrow, but if they can generate a groundswell of interest from something free, they know they will profit "soon and for the rest of their lives" (with apologies to "Casablanca"). Patience, my friends. Free attracts eyeballs. Eyeballs then see other desirable things that you are selling, and, presto! you earn money. Eyeballs bring valuable e-mail addresses, advertising revenue, and e-commerce sales opportunities. Give away something, sell something.

2. Provides for effortless transfer to others

Public health nurses offer sage advice at flu season: stay away from people who cough, wash your hands often, and don't touch your eyes, nose, or mouth. Viruses only spread when they're easy to transmit. The medium that carries your marketing message must be easy to transfer and replicate: e-mail, website, graphic, software download. Viral marketing works famously on the Internet because instant communication has become so easy and inexpensive. Digital format make copying simple. From a marketing standpoint, you must simplify your marketing message so it can be transmitted easily and without degradation. Short is better. The classic is: "Get your private, free email at http://www.hotmail.com." The message is compelling, compressed, and copied at the bottom of every free e-mail message.

3. Scales easily from small to very large

To spread like wildfire the transmission method must be rapidly scalable from small to very large. The weakness of the Hotmail model is that a free e-mail service requires its own mailservers to transmit the message. If the strategy is wildly successful, mailservers must be added very quickly or the rapid growth will bog down and die. If the virus multiplies only to kill the host before spreading, nothing is accomplished. So long as you have planned ahead of time how you can add mailservers rapidly you're okay. You must build in scalability to your viral model.

4. Exploits common motivations and behaviors

Clever viral marketing plans take advantage of common human motivations. What proliferated "Netscape Now" buttons in the early days of the Web? The desire to be cool. Greed drives people. So does the hunger to be popular, loved, and understood. The resulting urge to communicate produces millions of websites and billions of e-mail messages. Design a marketing strategy that builds on common motivations and behaviors for its transmission, and you have a winner.

5. Utilizes existing communication networks

Most people are social. Nerdy, basement-dwelling computer science grad students are the exception. Social scientists tell us that each person has a network of 8 to 12 people in their close network of friends, family, and associates. A person's broader network may consist of scores, hundreds, or thousands of people, depending upon her position in society. A waitress, for example, may communicate regularly with hundreds of customers in a given week. Network marketers have long understood the power of these human networks, both the strong, close networks as well as the weaker networked relationships. People on the Internet develop networks of relationships, too. They collect e-mail addresses and favorite website URLs. Affiliate programs exploit such networks, as do permission e-mail lists. Learn to place your message into existing communications between people, and you rapidly multiply its dispersion.

6. Takes advantage of others' resources

The most creative viral marketing plans use others' resources to get the word out. Affiliate programs, for example, place text or graphic links on others' websites. Authors who give away free articles, seek to position their articles on others' webpages. A news release can be picked up by hundreds of periodicals and form the basis of articles seen by hundreds of thousands of readers. Now someone else's newsprint or webpage is relaying your marketing message. Someone else's resources are depleted rather than your own.

Put into practice

Viral marketing is (fairly) easy to define, but very difficult to accomplish successfully. MarketingSherpa's How to Viral Market toolkit is the best book available on the nuts and bolts of developing a successful viral marketing campaign. Strongly recommended for serious marketers. Dr. Wilson's review Buy the book.

I grant permission for every reader to reproduce on your website the article you are now reading -- "The Six Simple Principles of Viral Marketing" (see http://www.wilsonweb.com/wmt5/viral-principles-clean.htm for an HTML version you can copy). But copy this article ONLY, without any alteration whatsoever. Include the copyright statement, too, please. If you have a marketing or small business website, it'll provide great content and help your visitors learn important strategies. (NOTE: I am giving permission to host on your website this article AND NO OTHERS. Reprinting or hosting my articles without express written permission is illegal, immoral, and a violation of my copyright.)

When I first offered this to my readers in February 2000, many took me up on it. Six months later a received a phone call:

"I want to speak to the King of Viral Marketing!"

"Well, I'm not the King," I demurred. "I wrote an article about viral marketing a few months ago, but that's all."

"I've searched all over the Internet about viral marketing," he said, "and your name keeps showing up. You must be the King!."

It worked! Even five years later this webpage is ranked #1 for "viral marketing."

To one degree or another, all successful viral marketing strategies use most of the six principles outlined above. In the next article in this series, "Viral Marketing Techniques the Typical Business Website Can Deploy Now" (http://www.wilsonweb.com/wmt5/viral-deploy.htm), we'll move from theory to practice. But first learn these six foundational principles of viral marketing. Master them and wealth will flow your direction.

"Copyright © 2000, 2005, Ralph F. Wilson, E-Mail Marketing and Online Marketing editor, Web Marketing Today. All rights reserved. Permission granted to reprint this article on your website without alteration if you include this copyright statement and leave the hyperlinks live and in place."

Success in eFusjon is as easy as making friends!

The following is my personal step-by-step guide to helping people get their 3!

Always remember the GOLDEN RULE! You can only get want you want, if you help enough other people get what they want - Zig-Ziglar.



Step #1 - First Things First!

• It is very important that you learn as much about eFusjon as you can! You need to familiarize yourself with the products, compensation plan and all of the eFusjon tools etc. Join the eFusjon Fan Page! Get to know and establish relationships with other members of the club. You can’t expect to convince people they should be a part of the business when you yourself don’t know much about the business. Approaching people about eFusjon before you have a solid understanding can only hurt your efforts.

• Do your best to PARTICIPATE as much as possible! This is the FUN part! Make a name for yourself with eFusjon! Get involved on the eFusjon Fan Page by commenting, welcoming new members & fans and showing a general interest in YOUR business. Sometimes all it takes is the simple clicking of the “LIKE” button. It is also very important that you help spread the word about eFusjon by simply getting the word out. By this I mean to simply “Suggest to Friends” the eFusjon Fan Page. The latest Facebook statistics indicate that the average person on Facebook has about 120 friends. It is important to understand that if you are a member of the eFusjon Fan Page, every time that eFusjon posts an announcement it gets sent to every Fan Page Members’ wall. This means that if there are approximately 5,000 members of the eFusjon Fan Page and each one of them averages 120 friends then we have the potential to market to 600,000 at any given time! (5,000 x 120 = 600,000). It’s simple! The more friends we invite and the more we all participate the more we can “viral” market eFusjon!

Step #2- Success with eFusjon is All About Relationships!

• In order to be successful with eFusjon you have to develop true, sincere and friendly relationships. Quite frankly, I think that it’s wonderful. Who couldn’t use a couple of extra new friends? To me making friends isn’t a bad way to do business.

If you don’t understand how important it is to develop relationships you will very quickly destroy your chances of winning over prospects, warm or cold. Most people who get into network marketing believe that the idea is to get as many people into their business as quickly as possible. They believe that it’s a business about getting anyone and everyone to join. With this mind set they begin to contact as many people as they can to tell them about their great opportunity. More often then not, they call their friends who they haven’t exactly kept in touch with in quite awhile. Usually a typical conversation with these friends goes something like this. “Hi John, how are the wife and kids? Great… I want to tell you about this great opportunity…” The overwhelming majority of people are very turned off by this. They realize that you didn’t bother to keep in touch with them until you came across a way you believe you could make money off of them. Personally, I believe their reaction is totally understandable.

There are two main reasons why true relationships with your prospects are so important.

• Reason #1 is that a true friendship/relationship is what makes a person much more receptive and open-minded to what you have to say. This is because of the simple reason that when you become a person's friend your friend will genuinely want to know more about you. They will only begin to show an interest in you and what you are doing when you have proven to be genuinely interested in them and what they are doing.

• Reason #2 is that if you expect that your new friends are eventually going to be a part of your business you’re going to need to have a real relationship in order to support them. In order for you to help them “get their three” your going to have to help teach, encourage and support all of their efforts for as long as they are in eFusjon. Enough said.

Step #3 – Find New Prospects (New Friends)

Here’s the 64 million-dollar question. Where do you find people who are interested in eFusjon? The funny thing is that there is a great source of eFusjon prospects and they've been right under your nose the entire time! Where you ask? THEY'RE ON THE eFUSJON FAN PAGE!!! That’s right! Here’s a hot news flash! The vast majority of the people who are fans of the eFusjon Fan Page AREN’T in eFusjon!!! These are people who joined the eFusjon fan page because they were interested enough to know a little bit more about what eFusjon is! How wonderful is that?!

Now before everyone starts running off to start sending friend requests there are some very important RULES that will all need to be followed to guarantee everyone’s success! If WE do not follow these rules we stand the chance of really tarnishing a great opportunity to grow the club not to mention ruin the chance of getting our new friends to be a part of the club!

Rule #1 = Refer to Step #1!
Go through the eFusjon Fan Page member’s list and ONLY choose whom you think you would want to work with in regards to eFusjon and more importantly whom you are going to want to develop a friendship with. There are a few factors that you’re going to want to consider when making your selection:

• First, make sure that they are not already in efusjon. A simple way to do this is to look and see if they have a eFusjon replicated site listed as well as look for any other sings that indicate that they are already in eFusjon.

• Second, make sure they do not represent another direct competitor. It is important to realize that there are a large number of direct competitors against eFusjon who have become members of the eFusjon Fan page in order to either keep track of eFusjon’s progress or to attempt to steal eFusjon members. (I will be writing a blog entitled “Wolves in Sheep’s Clothing” about this unfortunate phenomenon). These people are obvious to recognize because they usually are openly endorsing their other products. Go to their “info” section to find out.

• Third, choose people based on common interests. Remember that you are going to be developing friendships with these people. In other words, you’re going to want to make friends with people you have something in common with. It might be their geographical location, their political views or their expressed values.
  

How to go about establishing contact with your new eFusjon friends?
As I stated earlier, it is important that you establish true and genuine friendships/relationships. Initially, I highly recommend that you only mention eFusjon as being the way that you came across your new potential friend's profile.

For example you could introduce yourself by saying something like this;
“ Hi John, I came across your profile by way of the eFusjon Fan Page. I see that you’re really interested in fishing. I love to fish and I’m thinking about becoming a pro bass fisherman… what kind of fishing do you like most? Begin developing your relationship with your new friend. Try to find out as much as you can about the person. Really get to know them! That's what friends do.

Important Note: Do not try to become someones friend if you are not truly interested in getting to know that person. Remember that if a person rejects your friendship it's their prerogative. Accept it and move on.

I’m sure that many people will question if it is smart if hundreds of eFusjon club members start trying to become friends with people on Facebook. - People, there is a reason why it’s called networking! Facebook doesn’t have over 350 million members because everyone wants to keep to themselves! The more people who become acquainted with people who are in eFusjon will simply reflect the popularity of the club.

So when do you talk about eFusjon?
The time to talk about eFusjon and the only time you should talk about eFuson is when your new friend asks to know more about you. It’s that simple and this brings us to the fundamental concept behind my successful marketing of eFusjon. DON’T SELL IT, TELL IT! Don’t ever try to convince someone to be a part of the club. Simply share why you and so many others want to be a part of this great American Beverage Company.


Step #3 Lead the horse to the water or in this case the energy drink.

So what do you do if your new friend is receptive to learning more about eFusjon?

Simple, it is a club isn't it? Let them know you want them to be in the club too! Invite them to listen in on one of the master distributor conference calls. Introduce them to other club members. Be enthusiastic about why you’re happy and proud to be a member of the club. Let them know that you would love for them to be a part of the club too! Perhaps you can get some of the other eFusjon members to express to him or her the same!


It's called Network Marketing for a reason!
eFusjon is about to release some amazing and innovative tools to help us ALL get our three, and then some. With the introduction of E-Worlds we will have even more networking tools at our disposal! But I believe, regardless of the wonderful tools eFusjon continues to create and offer to all of us in the field, it is the friendships and relationships we cultivate that will ultimately be the driving force behind your success and the great success of our company.

I hope that you consider what I have shared with you and try to implement the simple yet powerful steps I've outlined. I know that if you start to seek and develop these relationships you will quickly make new friends and find your three.

Becoming a member of the Efusjon Energy Club has paid me back in many ways. Not only do I earn a great income but along the way I've made many great new friends and to me those friendships are priceless!

To your Health & Wealth!

Your a Network Marketer and Don't Even Realize It

In some respects most people are network marketers and they don’t even realize it. If you ever recommend a good movie to a friend you have essentially network marketed. Network marketing can also be referred to as "word of mouth advertising" and the movie industry has been relying on YOU to network market their movies (by means of “word of mouth advertising”) since the first black & white movie was ever shown in a theater. The only difference between the movie industry and other businesses that use network marketing is that unlike the movie industry these businesses pay YOU for helping them advertise and sell their products.

From a business sense network marketing also known as "direct marketing" makes total sense. In contrast Red Bull is an example of a company that uses conventional ways to market their products. It is estimated that Red Bull spent over 900 million dollars paying advertisers to market their products last year alone. This essentially means that any new business wishing to compete with Red Bull by following the same set of rules would have to come up with just about a billion dollars just to begin to play the game. The problem with "conventional" ways of marketing is that you really don't get your money's worth. For example, if Red bull pays $5,000 for a billboard along the side of the highway there isn't any real way of determining how many people who drove past the billboard actually purchased the drink because of it. There is no accurate way of determining the actual return on their advertising dollar investment. In contrast, with network marketing a business can rest assured that they are getting a 100% return on their advertising dollar. For example, if you purchase a product because I recommend it to you - the company's marketing has worked 100% and that's why they have no problem paying me for it. It's a win win situation and one that allows new business who have great products to compete.

With the advent of the Internet and social "networks" and the access to hundreds of millions of people online, "word of mouth advertising" has taken on a whole new meaning. Everyday millions of people suggest their likes (and sometimes dislikes) about products and services. Who better to consider a product from then from the suggestion of someone you know? A single comment from a trusted friend can send hundreds of people to the store to purchase that product. The opportunity for people to earn a great income is doing this is very obvious!

I encourage you to consider network marketing and what the possibilities are when you simply choose to recommend a product you like to your friends. I've chosen eFusjon Energy Drinks for a number of reasons but mostly because I love the product - It's a healthier alternative to energy drinks and it tastes great! Go ahead, find something you love and tell others about it. You just might find it pays to give your opinion.

By the way, if you haven’t gone to the theater to watch Avatar, go see it. It’s an amazing movie! I hear it’s already earned over a billion dollars in the box office. – Hmm… I wonder why.